Skechers agrees to $40 million settlement for claims about shoes’ benefits

So apparently not everything an advertiser claims is accurate even when they cite “research”. The FTC has gone after Sketchers and Reebok for their “toning” shoes.

So why do late night commercials make outrageous claims when they are ultimately going to get shut down and fined? Often they make millions of dollars worth of profits with only thousands of dollars in fines. They also only run their business for a short period of time, shut down, then open as a new company. The folks at the FTC do the best that they can, but buyer still needs to beware…